Through our partnership with SKK lighting we had a unique opportunity to showcase new sustainably made lights during the London Design Festival and Clerkenwell Design festival. Relux is new brand and company with a noble vision. They upcycle at waste materials and re-purpose them into beautifully designed home products. ISLAND8 had the opportunity to create the brand, the identity, the website and the first range of desk lamps they released.
& THE CIRCULAR ECONOMY
We co-created a brand that combined elegance and luxury with the new ideals of 21st century making. We sourced large amounts of high quality plastic tube being thrown away at the point of use and began ideating around new forms and concepts for a desk light. In our experimentation we found three contemporary designs came together to make the range.
AND THE FUTURE
The company grows alongside the increasing want for sustainable and Eco friendly products. We helped them strategize new ways to scale, with two new ranges ready to make out of the same material. The lights were a massive hit at the sustainable lighting show in London, and continue to be relux’ sole range of products for the time being. Additional materials are being found that can be used for new products every day.
Alongside the initial designs and identity we created a new website for relux, complete with e-commerce functionality. TheUX was of paramount importance and we designed it from the ground up using conversion centred design principles to ensure users had the best possible experience. Whilst showing of relux’x brand narrative and strong values. Find them at www.reluxliving.com