BRAND CREATION
NATURE'S APPAREL
PROJECT
BRIEF
Nature’s Apparel approached ISLAND8 with the desire to rebrand its logo and product range for its expanding customer base. Soon to release a range of apparel, the company wanted to ensure that the brand was well aligned with their demographic. The logo had to be minimal whilst portraying the symbolic reference to nature.
PROCESS
As with all of our branding projects, the process started with our initial meet to understand the company and its vision, ideating initial logo concepts by pencil and paper with the key brand pillars at heart. Nature’s Apparel have a large social following and want to keep their audience’s passion for adventure at the centre of their brand. The design taken forward showed both mountain lust and camping desires tied in with the NA monogram whilst providing minimalist and clean results.
iDENTITY
Nature’s Apparel wanted to have a clean, minimalistic yet nature inspired identity. With hidden meaning throughout the logo, ISLAND8 delivered an effective standalone icon that is highly memorable and satisfied its audience.
PRODUCT
POSITIONING
The next task was to provide Nature’s Apparel with graphic designs to but distributed on their product range. Varying from eco-sourced clothing to accessories, the designs were lead by the theme of nature.
FUTURE
RELATIONSHIP
Nature’s Apparel required additional graphic design work done for their apparel range. ISLAND8 Design were able to take their brief and construct designs suitable for their eco-friendly brand and consumers. We continue to design amazing new pieces of artwork for the NA brand, and its increasing product portfolio.
